ABOUT
I built TAC after seeing too many law firms spend on marketing, only to lose the case after the client already reached out.
Across 200+ audits, different firms, different markets. Same problems.
Leads sitting for hours or days before anyone responded. Contact forms asking for asset inventories and Social Security numbers before the person had decided whether to trust the firm. No structured follow-up after the first call. Receptionists functioning as the entire intake system. No tracking from lead to consult to retained client.
These were not small, under-resourced operations. These were firms with real marketing budgets, running Google Ads and Local Services Ads, paying $50 to $200 per click, and then routing that traffic into a voicemail box or a form that took 15 minutes to complete.
The marketing was working. The intake was throwing the results away.
Most agencies know this problem exists. They ignore it on purpose.
Staying top-of-funnel is easier to sell. Getting more leads is a simpler story than fixing what happens to the leads you already have. And it keeps clients dependent on ad spend rather than on a system that compounds over time.
Fixing intake means touching operations. It means getting into how calls are handled, how forms are structured, how follow-up actually happens versus how the firm thinks it happens. It means being measured on retained clients, not on leads delivered.
Most agencies will not go there. That is not a criticism. It is just the reality of the incentive structure.
That gap is the reason TAC exists.
Law firms are built to deliver legal work. Not to convert intent.
So what happens? Marketing brings in demand. Intake mishandles it. The firm blames marketing. The agency sells them more ads. The leak continues.
The attorneys are not doing anything wrong. The process around them has just never been designed with conversion in mind. It has been designed around the firm's internal convenience, not around the experience of a person who is already in a difficult situation and is deciding in real time whether to trust you with it.
Agencies optimize for leads. I optimize for retained cases. That is the difference.
Elder law and estate planning. Not general practice. Not family law. This.
Three reasons.
First, the problem is universal here. In over 200 audits of estate planning and elder law firms, the same intake failures appeared in nearly every one. This is not an edge case. It is the norm.
Second, the emotional stakes of a slow intake response are higher in this niche than in almost any other. Medicaid deadlines. Probate timelines. A family in the middle of a crisis. These are not people who are going to wait 48 hours for a callback. They found three firms on Google. They are going to work with the first one that made them feel responded to.
Third, the case values make the math work. Average estate planning and elder law fees mean that one or two additional retained clients per month more than covers TAC's cost. The business case is clean.
To be clear about what this is.
TAC is not a marketing agency. It does not run ads, manage SEO, or build brand awareness. If a firm does not have leads coming in yet, TAC is not the right first step.
TAC is not a software vendor. GoHighLevel is the platform TAC builds on, but the platform is not the product. The strategy, configuration, messaging, and ongoing management are the product.
TAC does not work with every firm. The right client is an estate planning or elder law firm with 2 to 10 attorneys, an existing marketing spend, and a conversion problem they may not have named yet.
Leonard Tembo, Founder and Principal.
TAC Strategic Consulting (Pty) Ltd. Incorporated in South Africa, serving estate planning and elder law firms across the United States.
Currently in the founding client acquisition phase. The first five clients work at the founding rate and participate in a 90-day case study that documents the before-and-after numbers.